Engaging with prospects can be a challenge for many B2B companies who are pitching their products to busy, senior-level executives. Consider: Few executives answer their office phones Emails are often ignored or deleted Many buildings are secure so drop-by’s are difficult LinkedIn’s Inmail service can improve response […]
Read more →You ever get those Value-Pak mailers with a series of a cards from different businesses? I find myself compelled to open those mailings- expecting an offer too good to risk missing. I typically am disappointed with what’s inside. But in a recent mailing I found myself so […]
Read more →One of the fun parts of my job is working on branding and new company logos. There is a lot that goes into branding. While many components of branding are not explicitly visual (think positioning), a company’s logo is very visible. It is hanging out there for […]
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