Content Marketing

What is a bet­ter way to engage with your cus­tomers and inter­est your prospects than by pro­vid­ing valu­able con­tent?

Con­tent mar­ket­ing is the cre­ation and shar­ing of con­tent in order to attract, acquire and engage cus­tomers. Con­tent mar­ket­ing sub­scribes to the notion that deliv­er­ing infor­ma­tion to prospects and cus­tomers dri­ves prof­itable con­sumer action.

There are lots of exam­ples where a busi­ness can pro­vide this con­tent at a time of need for a cus­tomer:

  • A fam­i­ly dis­cov­ers a bee’s nest on their patio. The dad search­es Google for how to best solve this prob­lem. He finds an arti­cle by an exter­mi­na­tor that iden­ti­fies the issue and rec­om­mends low-cost solu­tions. The fam­i­ly is hap­py about solv­ing their prob­lem and feels good about the exter­mi­na­tor who pro­vid­ed the valu­able infor­ma­tion.
  • Here is a busi­ness exam­ple from SnapRe­tail.

At SnapRe­tail, the cus­tomers are local retail­ers, many of whom know lit­tle about dig­i­tal mar­ket­ing and social media. These retail­ers

30 Days to Amazing Marketing

SnapRe­tail built trust in its brand in part with con­tent mar­ket­ing pro­grams like this one.

rec­og­nize they need to improve the way they con­nect with their cus­tomers, but are intim­i­dat­ed by the var­i­ous social media sites (Face­book, Twit­ter, Pin­ter­est). So we put togeth­er an easy-to-use, 30 day free course called 30 Days to Amaz­ing Mar­ket­ing.

The results were amaz­ing for SnapRe­tail: hun­dreds signed up for the pro­gram, many of whom signed up for a sub­scrip­tion after feel­ing more com­fort­able with dig­i­tal mar­ket­ing and its ben­e­fits.

Aptus Dig­i­tal is a big believ­er in how con­tent mar­ket­ing can help busi­ness­es con­nect­ed with their cus­tomers. We show you how to cre­ate your own pro­gram.

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