Making Direct Mail Stand Out

  Reprinted from Ricoh Business Booster. With the millions of emails sent every day, it’s almost impossible to stand out in a consumer’s inbox. Marketers that want to draw attention to a product or service, are taking a step back from the digital noise and investing time […]

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The Power of Videos for Sales and Marketing

  Introduction Videos are everywhere! During 2021, YouTube alone reported that over a billion hours of content is watched on its platform every day. The use of videos is also becoming increasingly prominent in the business world. With the increased production of videos, standards for production quality […]

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Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer […]

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