Archive for the Direct Mail Category

Making Direct Mail Stand Out

  Reprinted from Ricoh Business Booster. With the millions of emails sent every day, it’s almost impossible to stand out in a consumer’s inbox. Marketers that want to draw attention to a product or service, are taking a step back from the digital noise and investing time […]

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Diversify Marketing by Combining Traditional and Digital

As online advertising becomes easier to understand and afford, many companies are leaning into these platforms for their marketing efforts. However, businesses that combine digital and traditional forms of advertising often get the best results. Hit prospects on different channels to ensure they remember your name over […]

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Take Millennials ‘Off-line’ with the Mail Moment

Pleasant Postal Moments           “The Mail Moment” is the feeling that overcomes consumers when they receive their daily mail.  A 2016 study conducted by the United States Postal Service compared the behaviors of Millennials and Baby-Boomers when it comes to receiving mail, sorting […]

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