Archive for the Digitial Marketing Category

How Print Can Stand Out in a Digital World

As time goes on, more peo­ple have cho­sen to gath­er their infor­ma­tion from online resources rather than print­ed mate­ri­als. You might be com­pelled to believe that this means print is not as impor­tant, but this is not the case. As mar­keters we debate if dig­i­tal media is […]

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Top 5 Marketing Trends for 2019

As we start off the new year, it is impor­tant to look toward the future and think about what mark­ing tac­tics are going to be big. Remem­ber to mix dig­i­tal mar­ket­ing strate­gies with tra­di­tion­al mar­ket­ing strate­gies to reach your tar­get audi­ence wher­ev­er they are. Imple­ment­ing these top […]

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8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprint­ed from Brand Unit­ed. Too often, mar­keters will design their mar­ket­ing cam­paigns — whether online or by direct mail — and cross their fin­gers that in time, response rates will go up. There’s no need to cross your fin­gers any­more. Mar­keters can count on response rates going up […]

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