Archive for the Marketing Strategy Category

Looking for Success in Marketing? Don’t Take These Steps!

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their […]

Read more

How Print Can Stand Out in a Digital World

As time goes on, more people have chosen to gather their information from online resources rather than printed materials. You might be compelled to believe that this means print is not as important, but this is not the case. As marketers we debate if digital media is […]

Read more

Building Out Your Marketing Personas

Have you ever wondered about your customers purchasing motives? What makes them upset? What triggers their happiness? How do they make decisions? All of this information can be discovered by building out personas to serve as the foundation of your marketing campaigns. HubSpot defines a persona as a representation of your […]

Read more