Archive for the Marketing Strategy Category

How Print Can Stand Out in a Digital World

As time goes on, more peo­ple have cho­sen to gath­er their infor­ma­tion from online resources rather than print­ed mate­ri­als. You might be com­pelled to believe that this means print is not as impor­tant, but this is not the case. As mar­keters we debate if dig­i­tal media is […]

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Building Out Your Marketing Personas

Have you ever won­dered about your cus­tomers pur­chas­ing motives? What makes them upset? What trig­gers their hap­pi­ness? How do they make deci­sions? All of this infor­ma­tion can be dis­cov­ered by build­ing out per­sonas to serve as the foun­da­tion of your mar­ket­ing cam­paigns. Hub­Spot defines a per­sona as a rep­re­sen­ta­tion of your […]

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