As time goes on, more people have chosen to gather their information from online resources rather than printed materials. You might be compelled to believe that this means print is not as important, but this is not the case. As marketers we debate if digital media is […]
Read more →Have you ever wondered about your customers purchasing motives? What makes them upset? What triggers their happiness? How do they make decisions? All of this information can be discovered by building out personas to serve as the foundation of your marketing campaigns. HubSpot defines a persona as a representation of your […]
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