Archive for the Digitial Marketing Category

Top 5 Marketing Trends for 2019

As we start off the new year, it is important to look toward the future and think about what marking tactics are going to be big. Remember to mix digital marketing strategies with traditional marketing strategies to reach your target audience wherever they are. Implementing these top […]

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8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will go up. There’s no need to cross your fingers anymore. Marketers can count on response rates going up […]

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Effectively Marketing to Generation Z

Marketers often worry about mastering Millennial purchasing patterns. But what about Generation Z? Categorized as anyone born between 1995 and 2012, this group is especially important to universities looking to enroll new students. With many on the cusp of adulthood, how can colleges make sure their marketing is up-to-par with […]

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