Archive for the Digitial Marketing Category

8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will go up. There’s no need to cross your fingers anymore. Marketers can count on response rates going up […]

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Effectively Marketing to Generation Z

Marketers often worry about mastering Millennial purchasing patterns. But what about Generation Z? Categorized as anyone born between 1995 and 2012, this group is especially important to universities looking to enroll new students. With many on the cusp of adulthood, how can colleges make sure their marketing is up-to-par with […]

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King Content and the Importance of Storytelling

The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in quantity rather than in quality. Yes, frequent and consistent marketing is an important part of brand awareness. But the […]

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