Archive for the Mobile Category

Diversify Marketing by Combining Traditional and Digital

As online advertising becomes easier to understand and afford, many companies are leaning into these platforms for their marketing efforts. However, businesses that combine digital and traditional forms of advertising often get the best results. Hit prospects on different channels to ensure they remember your name over […]

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Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging. Here is a post from a few years ago. Yet, email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede.” However, recent reports suggest that email […]

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Mobile Usage Flourishes; Make Sure You Are Covered

The days of the ‘surfing the web’ primarily on one’s desktop are quickly fading. A few years ago most of us would browse websites and check our email on our PCs- whether at home or at the office. Why? We got better experiences on the larger screens; […]

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