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Building Out Your Marketing Personas

Have you ever wondered about your customers purchasing motives? What makes them upset? What triggers their happiness? How do they make decisions? All of this information can be discovered by building out personas to serve as the foundation of your marketing campaigns. HubSpot defines a persona as a representation of your […]

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Top 5 Marketing Trends for 2019

As we start off the new year, it is important to look toward the future and think about what marking tactics are going to be big. Remember to mix digital marketing strategies with traditional marketing strategies to reach your target audience wherever they are. Implementing these top […]

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8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will go up. There’s no need to cross your fingers anymore. Marketers can count on response rates going up […]

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