Archive for the Sales Generation Category

The Art of Sending Thank You Cards

You may be familiar with sending thank you notes after receiving a gift – but what about after receiving a business opportunity? Take cards from the personal space into the business space to show your prospects how much you respect their time. While a verbal “thank you” is nice […]

Read more

What’s Harder: Connecting with a VP of Marketing or Hitting a Hole-in-One?

Engaging with prospects can be a challenge for many B2B companies who are pitching their products to busy, senior-level executives. Consider: Few executives answer their office phones Emails are often ignored or deleted Many buildings are secure so drop-by’s are difficult LinkedIn’s Inmail service can improve response […]

Read more