Archive for 2014

My Favorite Blogs, Podcasts and Articles

I recent­ly com­piled a list of favorite blogs, pod­casts and arti­cles for a client. I thought I’d share the list. Blogs Blog Name Top­ic Great gen­er­al dig­i­tal mar­ket­ing blog Valu­able social media posts Best email mar­ket­ing blog Leader in Face­book Famous blog […]

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What’s Harder: Connecting with a VP of Marketing or Hitting a Hole-in-One?

Engag­ing with prospects can be a chal­lenge for many B2B com­pa­nies who are pitch­ing their prod­ucts to busy, senior-lev­­el exec­u­tives. Con­sid­er: Few exec­u­tives answer their office phones Emails are often ignored or delet­ed Many build­ings are secure so drop-by’s are dif­fi­cult LinkedIn’s Inmail ser­vice can improve response […]

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Avert Your Eyes. 6 Awful Things about This Flyer

You ever get those Val­ue-Pak mail­ers with a series of a cards from dif­fer­ent busi­ness­es? I find myself com­pelled to open those mail­ings- expect­ing an offer too good to risk miss­ing. I typ­i­cal­ly am dis­ap­point­ed with what’s inside. But in a recent mail­ing I found myself so […]

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