Archive for 2014

My Favorite Blogs, Podcasts and Articles

I recently compiled a list of favorite blogs, podcasts and articles for a client. I thought I’d share the list. Blogs Blog Name Topic Great general digital marketing blog Valuable social media posts Best email marketing blog Leader in Facebook Famous blog […]

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What’s Harder: Connecting with a VP of Marketing or Hitting a Hole-in-One?

Engaging with prospects can be a challenge for many B2B companies who are pitching their products to busy, senior-level executives. Consider: Few executives answer their office phones Emails are often ignored or deleted Many buildings are secure so drop-by’s are difficult LinkedIn’s Inmail service can improve response […]

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Avert Your Eyes. 6 Awful Things about This Flyer

You ever get those Value-Pak mailers with a series of a cards from different businesses? I find myself compelled to open those mailings- expecting an offer too good to risk missing. I typically am disappointed with what’s inside. But in a recent mailing I found myself so […]

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