Blog

King Content and the Importance of Storytelling

The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in quantity rather than in quality. Yes, frequent and consistent marketing is an important part of brand awareness. But the […]

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The Art of Sending Thank You Cards

You may be familiar with sending thank you notes after receiving a gift – but what about after receiving a business opportunity? Take cards from the personal space into the business space to show your prospects how much you respect their time. While a verbal “thank you” is nice […]

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Nurture Leads and Enhance Communication with Newsletters

If you’re not already in the habit of sending a regular newsletter, it’s time to get the ball rolling! More and more, prospects care not just about the products they buy, but the brands behind them. Print Tech’s very own in-house newsletter, Print Tech Advisor, has served as an […]

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