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Place Your Bet on the House (List)!

Every­one agrees that email mar­ket­ing pays off. A 2012 Direct Mar­ket­ing Asso­ci­a­tion sur­vey found that email mar­ket­ing had the strongest ROI of any mar­ket­ing vehi­cle. Click here for more details. Many mar­keters – par­tic­u­lar­ly those start­ing up email pro­grams – ask whether they should spend the time […]

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Pound-for-Pound Pinterest Is Champion

Many of us are attract­ed to Pin­ter­est because of its visu­al nature. But all of us should LOVE Pin­ter­est because of its impres­sive abil­i­ty to gen­er­ate sales on our com­merce web­sites. Some eye-open­ing facts: why should you care about Pin­ter­est. A. Pin­ter­est is refer­ring more and more […]

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Embrace the Drips!

What is a DRIP mar­ket­ing cam­paign? Should I be DRIPPING? The image of a drip­ping sink can be unpleas­ant- drip, drip, drip. Most home­own­ers aim to stop the drip as soon as they can hire a plumber. But Mar­keters often embrace drips – drip mar­ket­ing cam­paigns that […]

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