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Pound-for-Pound Pinterest Is Champion

Many of us are attract­ed to Pin­ter­est because of its visu­al nature. But all of us should LOVE Pin­ter­est because of its impres­sive abil­i­ty to gen­er­ate sales on our com­merce web­sites. Some eye-open­ing facts: why should you care about Pin­ter­est. A. Pin­ter­est is refer­ring more and more […]

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Embrace the Drips!

What is a DRIP mar­ket­ing cam­paign? Should I be DRIPPING? The image of a drip­ping sink can be unpleas­ant- drip, drip, drip. Most home­own­ers aim to stop the drip as soon as they can hire a plumber. But Mar­keters often embrace drips – drip mar­ket­ing cam­paigns that […]

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Marketing Lessons Learned at Universal Studios

Over President’s Day week­end, my wife and I decid­ed it was time to have some fun in the warmth and sun­shine of Flori­da, so we made plans to take our two kids to Orlan­do. But which park? Sure, Dis­ney was the safe bet. But we all had […]

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