Archive for 2018

Using Color to Catch the Eyes of Consumers

A well thought out color scheme may have more power over consumers than you think! With new technology, businesses of any size now have the ability to apply vibrant palettes and design techniques to their marketing materials. Discover why playing up certain shades and tones may be […]

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Effectively Marketing to Generation Z

Marketers often worry about mastering Millennial purchasing patterns. But what about Generation Z? Categorized as anyone born between 1995 and 2012, this group is especially important to universities looking to enroll new students. With many on the cusp of adulthood, how can colleges make sure their marketing is up-to-par with […]

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King Content and the Importance of Storytelling

The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in quantity rather than in quality. Yes, frequent and consistent marketing is an important part of brand awareness. But the […]

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