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8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will go up. There’s no need to cross your fingers anymore. Marketers can count on response rates going up […]

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Using Color to Catch the Eyes of Consumers

A well thought out color scheme may have more power over consumers than you think! With new technology, businesses of any size now have the ability to apply vibrant palettes and design techniques to their marketing materials. Discover why playing up certain shades and tones may be […]

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Effectively Marketing to Generation Z

Marketers often worry about mastering Millennial purchasing patterns. But what about Generation Z? Categorized as anyone born between 1995 and 2012, this group is especially important to universities looking to enroll new students. With many on the cusp of adulthood, how can colleges make sure their marketing is up-to-par with […]

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