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Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Mar­ket­ing at its core is con­nect­ing with your cus­tomers and prospects. The tra­di­tion­al way of mar­ket­ing focused on sales and includ­ed cold calls, TV spots, tradeshows and print ads. The busi­ness cen­tered mes­sages on the com­pa­ny and its prod­ucts. But let’s face it – those inter­rup­­tion-focused approach­es […]

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Mobile Usage Flourishes; Make Sure You Are Covered

The days of the ‘surf­ing the web’ pri­mar­i­ly on one’s desk­top are quick­ly fad­ing. A few years ago most of us would browse web­sites and check our email on our PCs- whether at home or at the office. Why? We got bet­ter expe­ri­ences on the larg­er screens; […]

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Smart Branding that Ties Well to the Product

It’s Jan­u­ary and like so many of us I am think­ing about my New Year’s res­o­lu­tions.  One of mine is to get into bet­ter shape. My wife is a big sup­port­er of this goal, and she bought me a mem­ber­ship to a new gym in Pittsburgh’s East […]

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