Posts Tagged Digital Marketing

Place Your Bet on the House (List)!

Every­one agrees that email mar­ket­ing pays off. A 2012 Direct Mar­ket­ing Asso­ci­a­tion sur­vey found that email mar­ket­ing had the strongest ROI of any mar­ket­ing vehi­cle. Click here for more details. Many mar­keters – par­tic­u­lar­ly those start­ing up email pro­grams – ask whether they should spend the time […]

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3 Tips for Maximizing Post-Show Sales

Shows are wind­ing down, and we are now arriv­ing back at our offices with (hope­ful­ly) stacks of orders and leads. The ques­tion we need to ask is: what should we be doing to keep sales momen­tum going from the shows? As the VP of Mar­ket­ing  for 9 years for […]

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13 Marketing Resolutions for 2013

In hon­or of 2013, I am shar­ing 13 res­o­lu­tions that I plan to employ to improve my mar­ket­ing for the upcom­ing year.   1. Con­nect more with cus­tomers My goal is to have more two-way con­ver­sa­tions with my cus­tomers and prospects rather than the typ­i­cal one-way mes­sag­ing. […]

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