Posts Tagged Digital Marketing

Place Your Bet on the House (List)!

Everyone agrees that email marketing pays off. A 2012 Direct Marketing Association survey found that email marketing had the strongest ROI of any marketing vehicle. Click here for more details. Many marketers – particularly those starting up email programs – ask whether they should spend the time […]

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3 Tips for Maximizing Post-Show Sales

Shows are winding down, and we are now arriving back at our offices with (hopefully) stacks of orders and leads. The question we need to ask is: what should we be doing to keep sales momentum going from the shows? As the VP of Marketing  for 9 years for […]

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13 Marketing Resolutions for 2013

In honor of 2013, I am sharing 13 resolutions that I plan to employ to improve my marketing for the upcoming year.   1. Connect more with customers My goal is to have more two-way conversations with my customers and prospects rather than the typical one-way messaging. […]

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