Everyone agrees that email marketing pays off. A 2012 Direct Marketing Association survey found that email marketing had the strongest ROI of any marketing vehicle. Click here for more details. Many marketers – particularly those starting up email programs – ask whether they should spend the time […]
Read more →Shows are winding down, and we are now arriving back at our offices with (hopefully) stacks of orders and leads. The question we need to ask is: what should we be doing to keep sales momentum going from the shows? As the VP of Marketing for 9 years for […]
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