Archive for the Business Systems Category

Embrace the Drips!

What is a DRIP mar­ket­ing cam­paign? Should I be DRIPPING? The image of a drip­ping sink can be unpleas­ant- drip, drip, drip. Most home­own­ers aim to stop the drip as soon as they can hire a plumber. But Mar­keters often embrace drips – drip mar­ket­ing cam­paigns that […]

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13 Marketing Resolutions for 2013

In hon­or of 2013, I am shar­ing 13 res­o­lu­tions that I plan to employ to improve my mar­ket­ing for the upcom­ing year.   1. Con­nect more with cus­tomers My goal is to have more two-way con­ver­sa­tions with my cus­tomers and prospects rather than the typ­i­cal one-way mes­sag­ing. […]

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Two Customer-Focused Business Systems You Need

As mar­ket­ing becomes more data-inten­­sive and auto­mat­ed, you’ll want to invest in Busi­ness Sys­tems that will enable you to bet­ter prospect, con­vert and ser­vice your cus­tomers. You’ll want to start with these two sys­tems. The first one is a Cus­tomer Rela­tion­ship Man­age­ment (CRM) sys­tem in which you […]

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