Posts Tagged Content Marketing

Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Mar­ket­ing at its core is con­nect­ing with your cus­tomers and prospects. The tra­di­tion­al way of mar­ket­ing focused on sales and includ­ed cold calls, TV spots, tradeshows and print ads. The busi­ness cen­tered mes­sages on the com­pa­ny and its prod­ucts. But let’s face it – those inter­rup­­tion-focused approach­es […]

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3 Tips for Maximizing Post-Show Sales

Shows are wind­ing down, and we are now arriv­ing back at our offices with (hope­ful­ly) stacks of orders and leads. The ques­tion we need to ask is: what should we be doing to keep sales momen­tum going from the shows? As the VP of Mar­ket­ing  for 9 years for […]

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13 Marketing Resolutions for 2013

In hon­or of 2013, I am shar­ing 13 res­o­lu­tions that I plan to employ to improve my mar­ket­ing for the upcom­ing year.   1. Con­nect more with cus­tomers My goal is to have more two-way con­ver­sa­tions with my cus­tomers and prospects rather than the typ­i­cal one-way mes­sag­ing. […]

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