Posts Tagged Content Marketing

Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Marketing at its core is connecting with your customers and prospects. The traditional way of marketing focused on sales and included cold calls, TV spots, tradeshows and print ads. The business centered messages on the company and its products. But let’s face it – those interruption-focused approaches […]

Read more

3 Tips for Maximizing Post-Show Sales

Shows are winding down, and we are now arriving back at our offices with (hopefully) stacks of orders and leads. The question we need to ask is: what should we be doing to keep sales momentum going from the shows? As the VP of Marketing  for 9 years for […]

Read more

13 Marketing Resolutions for 2013

In honor of 2013, I am sharing 13 resolutions that I plan to employ to improve my marketing for the upcoming year.   1. Connect more with customers My goal is to have more two-way conversations with my customers and prospects rather than the typical one-way messaging. […]

Read more