Posts Tagged Content Marketing

4 Focus Areas in 2013 (Part 2)

Don’t Miss Invest­ing in These Key Mar­ket­ing Areas As the weeks slide by in Decem­ber, you are likely (hope­fully!) plan­ning your major ini­tia­tives to make 2013 a big success. Here’s a list of 4 focus areas that you should con­sider invest­ing in for 2013. Why invest in these? Because when […]

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B2B Marketers: Embrace Content Marketing

Good news. We are moving away from the traditional approach of “interruption” marketing (think TV with one message to all viewers) to the more targeted approach of inbound marketing where prospects signal their interest for our products and then we market to them with relevant messages. Makes […]

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