Archive for the Mobile Category

Diversify Marketing by Combining Traditional and Digital

As online adver­tis­ing becomes eas­i­er to under­stand and afford, many com­pa­nies are lean­ing into these plat­forms for their mar­ket­ing efforts. How­ev­er, busi­ness­es that com­bine dig­i­tal and tra­di­tion­al forms of adver­tis­ing often get the best results. Hit prospects on dif­fer­ent chan­nels to ensure they remem­ber your name over […]

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Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the pow­er­ful and cost effec­tive fea­tures of email mar­ket­ing – par­tic­u­lar­ly for B2B mes­sag­ing. Here is a post from a few years ago. Yet, email mar­ket­ing has been pro­claimed by pun­dits as “old school” and “bound to quick­ly recede.” How­ev­er, recent reports sug­gest that email […]

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Mobile Usage Flourishes; Make Sure You Are Covered

The days of the ‘surf­ing the web’ pri­mar­i­ly on one’s desk­top are quick­ly fad­ing. A few years ago most of us would browse web­sites and check our email on our PCs- whether at home or at the office. Why? We got bet­ter expe­ri­ences on the larg­er screens; […]

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