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15 Clever Examples of Interactive Print Ads

Writ­ten by Jami Oet­ting, Appeared in Hub­spot blog What is a print ad? Print adver­tis­ing is a form of adver­tis­ing that uses phys­i­cal­ly print­ed media to reach con­sumers, busi­ness cus­tomers and prospects. Print ads were once the stan­dard for­mat for cre­ative adver­tis­ing. But as more and more adver­tis­ing dol­lars are […]

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Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the pow­er­ful and cost effec­tive fea­tures of email mar­ket­ing – par­tic­u­lar­ly for B2B mes­sag­ing. Here is a post from a few years ago. Yet, email mar­ket­ing has been pro­claimed by pun­dits as “old school” and “bound to quick­ly recede.” How­ev­er, recent reports sug­gest that email […]

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Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Mar­ket­ing at its core is con­nect­ing with your cus­tomers and prospects. The tra­di­tion­al way of mar­ket­ing focused on sales and includ­ed cold calls, TV spots, tradeshows and print ads. The busi­ness cen­tered mes­sages on the com­pa­ny and its prod­ucts. But let’s face it – those inter­rup­­tion-focused approach­es […]

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