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Ensure Your Company Stays On-brand with Its Messaging

For any busi­ness, estab­lish­ing a strong mes­sage allows cus­tomers to form an opin­ion and deter­mine the val­ue of your ser­vices. When reflect­ing your brand through your logo, mar­ket­ing mate­ri­als, or com­pa­ny cul­ture, the mes­sage con­veyed must be con­sis­tent. Fol­low our tips to ensure your com­pa­ny stays on-brand […]

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15 Clever Examples of Interactive Print Ads

Writ­ten by Jami Oet­ting, Appeared in Hub­spot blog What is a print ad? Print adver­tis­ing is a form of adver­tis­ing that uses phys­i­cal­ly print­ed media to reach con­sumers, busi­ness cus­tomers and prospects. Print ads were once the stan­dard for­mat for cre­ative adver­tis­ing. But as more and more adver­tis­ing dol­lars are […]

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Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the pow­er­ful and cost effec­tive fea­tures of email mar­ket­ing – par­tic­u­lar­ly for B2B mes­sag­ing. Here is a post from a few years ago. Yet, email mar­ket­ing has been pro­claimed by pun­dits as “old school” and “bound to quick­ly recede.” How­ev­er, recent reports sug­gest that email […]

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