Have you ever wondered about your customers purchasing motives? What makes them upset? What triggers their happiness? How do they make decisions? All of this information can be discovered by building out personas to serve as the foundation of your marketing campaigns. HubSpot defines a persona as a representation of your […]
Read more →Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will go up. There’s no need to cross your fingers anymore. Marketers can count on response rates going up […]
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