Posts Tagged Mobile

Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging. Here is a post from a few years ago. Yet, email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede.” However, recent reports suggest that email […]

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Digital Marketing Drives US Ad Growth

U.S. advertising spending is expected to grow a healthy 4.9% in 2012.* Now, much of that increase is driven by special events such as the Olympics and the nation elections. Hey, we’ll take it. So how are marketers spending that $166 billion this year? And how will […]

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