I’ve long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging. Here is a post from a few years ago. Yet, email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede.” However, recent reports suggest that email […]
Read more →U.S. advertising spending is expected to grow a healthy 4.9% in 2012.* Now, much of that increase is driven by special events such as the Olympics and the nation elections. Hey, we’ll take it. So how are marketers spending that $166 billion this year? And how will […]
Read more →
