Posts Tagged Email Marketing

12 Tips for Great Email Marketing

It is not easy for an email mes­sage to make it through all of those email fil­ters and dis­tract­ed recip­i­ents and be read by a decent per­cent­age of your tar­get audi­ence. Here are 12 proven tips that will get more of your emails deliv­ered, seen and act­ed […]

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Place Your Bet on the House (List)!

Every­one agrees that email mar­ket­ing pays off. A 2012 Direct Mar­ket­ing Asso­ci­a­tion sur­vey found that email mar­ket­ing had the strongest ROI of any mar­ket­ing vehi­cle. Click here for more details. Many mar­keters – par­tic­u­lar­ly those start­ing up email pro­grams – ask whether they should spend the time […]

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3 Tips for Maximizing Post-Show Sales

Shows are wind­ing down, and we are now arriv­ing back at our offices with (hope­ful­ly) stacks of orders and leads. The ques­tion we need to ask is: what should we be doing to keep sales momen­tum going from the shows? As the VP of Mar­ket­ing  for 9 years for […]

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