It is not easy for an email message to make it through all of those email filters and distracted recipients and be read by a decent percentage of your target audience. Here are 12 proven tips that will get more of your emails delivered, seen and acted […]
Read more →Everyone agrees that email marketing pays off. A 2012 Direct Marketing Association survey found that email marketing had the strongest ROI of any marketing vehicle. Click here for more details. Many marketers – particularly those starting up email programs – ask whether they should spend the time […]
Read more →What is a DRIP marketing campaign? Should I be DRIPPING? The image of a dripping sink can be unpleasant- drip, drip, drip. Most homeowners aim to stop the drip as soon as they can hire a plumber. But Marketers often embrace drips – drip marketing campaigns that […]
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