Archive for the Digitial Marketing Category

4 Focus Areas in 2013

Don’t Miss Investing in These Key Marketing Areas         As the weeks slide by in December, you are likely (hopefully!) planning your major initiatives to make 2013 a big success. Here’s a list of 4 focus areas that you should consider investing in for 2013. […]

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My Podcast Playlist

We live in the world of DVRs. We love to consume our shows on-demand  (and without commercials  of course). The same is true with audio programs. I rarely listen to live radio; rather I listen to prerecorded shows that are of interest. And podcasts meet that requirement. I listen to […]

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B2B Marketers: Embrace Content Marketing

Good news. We are moving away from the traditional approach of “interruption” marketing (think TV with one message to all viewers) to the more targeted approach of inbound marketing where prospects signal their interest for our products and then we market to them with relevant messages. Makes […]

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