Archive for the Video Category

King Content and the Importance of Storytelling

The phrase “con­tent is king” has ruled the mar­ket­ing world for decades. While the state­ment may seem like a sim­ple notion, many insti­tu­tions make the mis­take of cre­at­ing con­tent in quan­ti­ty rather than in qual­i­ty. Yes, fre­quent and con­sis­tent mar­ket­ing is an impor­tant part of brand aware­ness. But the […]

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My Favorite Blogs, Podcasts and Articles

I recent­ly com­piled a list of favorite blogs, pod­casts and arti­cles for a client. I thought I’d share the list. Blogs Blog Name Top­ic blog.hubspot.com Great gen­er­al dig­i­tal mar­ket­ing blog socialmediaexaminer.com/ Valu­able social media posts marketingsherpa.com/ Best email mar­ket­ing blog marismith.com/ Leader in Face­book sethgodin.typepad.com/ Famous blog […]

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3 Tips for Maximizing Post-Show Sales

Shows are wind­ing down, and we are now arriv­ing back at our offices with (hope­ful­ly) stacks of orders and leads. The ques­tion we need to ask is: what should we be doing to keep sales momen­tum going from the shows? As the VP of Mar­ket­ing  for 9 years for […]

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