Archive for the Email Marketing Category

8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprint­ed from Brand Unit­ed. Too often, mar­keters will design their mar­ket­ing cam­paigns — whether online or by direct mail — and cross their fin­gers that in time, response rates will go up. There’s no need to cross your fin­gers any­more. Mar­keters can count on response rates going up […]

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Nurture Leads and Enhance Communication with Newsletters

If you’re not already in the habit of send­ing a reg­u­lar newslet­ter, it’s time to get the ball rolling! More and more, prospects care not just about the prod­ucts they buy, but the brands behind them. Print Tech’s very own in-house newslet­ter, Print Tech Advi­sor, has served as an […]

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Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the pow­er­ful and cost effec­tive fea­tures of email mar­ket­ing – par­tic­u­lar­ly for B2B mes­sag­ing. Here is a post from a few years ago. Yet, email mar­ket­ing has been pro­claimed by pun­dits as “old school” and “bound to quick­ly recede.” How­ev­er, recent reports sug­gest that email […]

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