Archive for the Digitial Marketing Category

5 Trends in Search Marketing You Need to Be Watching

Search mar­ket­ing con­tin­ues to be a high­ly effec­tive way to con­nect with prospec­tive cus­tomers who are look­ing for what you are offer­ing.  I rec­om­mend search be part of every marketer’s arse­nal to gen­er­ate aware­ness, leads and sales. But search mar­ket­ing changes fast and con­stant­ly. Woe be the […]

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Are you doing enough with Mobile?

Apple has released its newest iPhone and iOS 7.0 mobile oper­at­ing sys­tem recent­ly, so there has been a lot of breath­less media cov­er­age on smart phones. Beyond the Apple vs Android bat­tle, it is worth­while to think about the mas­sive mobile pen­e­tra­tion across our lives. And as […]

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When should I send my email campaigns?

One of the most fre­quent ques­tions I am asked is when is the best time to send my email cam­paigns. It is an impor­tant ques­tion as a campaign’s suc­cess (mea­sured by key met­rics like opens, clicks, con­ver­sions) will vary based on when you send the cam­paign. Quite […]

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