Archive for the Digitial Marketing Category

King Content and the Importance of Storytelling

The phrase “con­tent is king” has ruled the mar­ket­ing world for decades. While the state­ment may seem like a sim­ple notion, many insti­tu­tions make the mis­take of cre­at­ing con­tent in quan­ti­ty rather than in qual­i­ty. Yes, fre­quent and con­sis­tent mar­ket­ing is an impor­tant part of brand aware­ness. But the […]

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Diversify Marketing by Combining Traditional and Digital

As online adver­tis­ing becomes eas­i­er to under­stand and afford, many com­pa­nies are lean­ing into these plat­forms for their mar­ket­ing efforts. How­ev­er, busi­ness­es that com­bine dig­i­tal and tra­di­tion­al forms of adver­tis­ing often get the best results. Hit prospects on dif­fer­ent chan­nels to ensure they remem­ber your name over […]

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15 Clever Examples of Interactive Print Ads

Writ­ten by Jami Oet­ting, Appeared in Hub­spot blog What is a print ad? Print adver­tis­ing is a form of adver­tis­ing that uses phys­i­cal­ly print­ed media to reach con­sumers, busi­ness cus­tomers and prospects. Print ads were once the stan­dard for­mat for cre­ative adver­tis­ing. But as more and more adver­tis­ing dol­lars are […]

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