What is a DRIP marketing campaign? Should I be DRIPPING? The image of a dripping sink can be unpleasant- drip, drip, drip. Most homeowners aim to stop the drip as soon as they can hire a plumber. But Marketers often embrace drips – drip marketing campaigns that […]
Read more →Over President’s Day weekend, my wife and I decided it was time to have some fun in the warmth and sunshine of Florida, so we made plans to take our two kids to Orlando. But which park? Sure, Disney was the safe bet. But we all had […]
Read more →Shows are winding down, and we are now arriving back at our offices with (hopefully) stacks of orders and leads. The question we need to ask is: what should we be doing to keep sales momentum going from the shows? As the VP of Marketing for 9 years for […]
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