U.S. advertising spending is expected to grow a healthy 4.9% in 2012.* Now, much of that increase is driven by special events such as the Olympics and the nation elections. Hey, we’ll take it. So how are marketers spending that $166 billion this year? And how will […]
Read more →Despite predictions that it is quickly headed for the marketing trash can, email marketing continues to generate strong returns for marketers. In fact, return on investment (ROI) for sending out email campaigns to one’s own ‘house’ list has the highest return on any marketing endeavor. Consider this: […]
Read more →As marketing becomes more data-intensive and automated, you’ll want to invest in Business Systems that will enable you to better prospect, convert and service your customers. You’ll want to start with these two systems. The first one is a Customer Relationship Management (CRM) system in which you […]
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