Archive for October 2012

B2B Marketers: Embrace Content Marketing

Good news. We are mov­ing away from the tra­di­tion­al approach of “inter­rup­tion” mar­ket­ing (think TV with one mes­sage to all view­ers) to the more tar­get­ed approach of inbound mar­ket­ing where prospects sig­nal their inter­est for our prod­ucts and then we mar­ket to them with rel­e­vant mes­sages. Makes […]

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Digital Marketing Drives US Ad Growth

U.S. adver­tis­ing spend­ing is expect­ed to grow a healthy 4.9% in 2012.* Now, much of that increase is dri­ven by spe­cial events such as the Olympics and the nation elec­tions. Hey, we’ll take it. So how are mar­keters spend­ing that $166 bil­lion this year? And how will […]

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Email Marketing Is Alive and Well

Despite pre­dic­tions that it is quick­ly head­ed for the mar­ket­ing trash can, email mar­ket­ing con­tin­ues to gen­er­ate strong returns for mar­keters. In fact, return on invest­ment (ROI) for send­ing out email cam­paigns to one’s own ‘house’ list has the high­est return on any mar­ket­ing endeav­or. Con­sid­er this: […]

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