Archive for the Social Media Category

Top 5 Marketing Trends for 2019

As we start off the new year, it is impor­tant to look toward the future and think about what mark­ing tac­tics are going to be big. Remem­ber to mix dig­i­tal mar­ket­ing strate­gies with tra­di­tion­al mar­ket­ing strate­gies to reach your tar­get audi­ence wher­ev­er they are. Imple­ment­ing these top […]

Read more

Effectively Marketing to Generation Z

Mar­keters often wor­ry about mas­ter­ing Millen­ni­al pur­chas­ing pat­terns. But what about Gen­er­a­tion Z? Cat­e­go­rized as any­one born between 1995 and 2012, this group is espe­cial­ly impor­tant to uni­ver­si­ties look­ing to enroll new stu­dents. With many on the cusp of adult­hood, how can col­leges make sure their mar­ket­ing is up-to-par with […]

Read more

Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Mar­ket­ing at its core is con­nect­ing with your cus­tomers and prospects. The tra­di­tion­al way of mar­ket­ing focused on sales and includ­ed cold calls, TV spots, tradeshows and print ads. The busi­ness cen­tered mes­sages on the com­pa­ny and its prod­ucts. But let’s face it – those inter­rup­­tion-focused approach­es […]

Read more
Page 1 of 3123

Archives by Month

Sign up for Aptus Digital Insights.

Get valuable insights in your email.