Archive for the Social Media Category

Effectively Marketing to Generation Z

Mar­keters often wor­ry about mas­ter­ing Millen­ni­al pur­chas­ing pat­terns. But what about Gen­er­a­tion Z? Cat­e­go­rized as any­one born between 1995 and 2012, this group is espe­cial­ly impor­tant to uni­ver­si­ties look­ing to enroll new stu­dents. With many on the cusp of adult­hood, how can col­leges make sure their mar­ket­ing is up-to-par with […]

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Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Mar­ket­ing at its core is con­nect­ing with your cus­tomers and prospects. The tra­di­tion­al way of mar­ket­ing focused on sales and includ­ed cold calls, TV spots, tradeshows and print ads. The busi­ness cen­tered mes­sages on the com­pa­ny and its prod­ucts. But let’s face it – those inter­rup­­tion-focused approach­es […]

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My Favorite Blogs, Podcasts and Articles

I recent­ly com­piled a list of favorite blogs, pod­casts and arti­cles for a client. I thought I’d share the list. Blogs Blog Name Top­ic blog.hubspot.com Great gen­er­al dig­i­tal mar­ket­ing blog socialmediaexaminer.com/ Valu­able social media posts marketingsherpa.com/ Best email mar­ket­ing blog marismith.com/ Leader in Face­book sethgodin.typepad.com/ Famous blog […]

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