Archive for the Branding Category

Using Color to Catch the Eyes of Consumers

A well thought out col­or scheme may have more pow­er over con­sumers than you think! With new tech­nol­o­gy, busi­ness­es of any size now have the abil­i­ty to apply vibrant palettes and design tech­niques to their mar­ket­ing mate­ri­als. Dis­cov­er why play­ing up cer­tain shades and tones may be […]

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The Art of Sending Thank You Cards

You may be famil­iar with send­ing thank you notes after receiv­ing a gift – but what about after receiv­ing a busi­ness oppor­tu­ni­ty? Take cards from the per­son­al space into the busi­ness space to show your prospects how much you respect their time. While a ver­bal “thank you” is nice […]

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Take Millennials ‘Off-line’ with the Mail Moment

Pleas­ant Postal Moments           “The Mail Moment” is the feel­ing that over­comes con­sumers when they receive their dai­ly mail.  A 2016 study con­duct­ed by the Unit­ed States Postal Ser­vice com­pared the behav­iors of Mil­len­ni­als and Baby-Boomers when it comes to receiv­ing mail, sort­ing […]

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