Archive for 2016

Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the pow­er­ful and cost effec­tive fea­tures of email mar­ket­ing – par­tic­u­lar­ly for B2B mes­sag­ing. Here is a post from a few years ago. Yet, email mar­ket­ing has been pro­claimed by pun­dits as “old school” and “bound to quick­ly recede.” How­ev­er, recent reports sug­gest that email […]

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Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?

Mar­ket­ing at its core is con­nect­ing with your cus­tomers and prospects. The tra­di­tion­al way of mar­ket­ing focused on sales and includ­ed cold calls, TV spots, tradeshows and print ads. The busi­ness cen­tered mes­sages on the com­pa­ny and its prod­ucts. But let’s face it – those inter­rup­­tion-focused approach­es […]

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Mobile Usage Flourishes; Make Sure You Are Covered

The days of the ‘surf­ing the web’ pri­mar­i­ly on one’s desk­top are quick­ly fad­ing. A few years ago most of us would browse web­sites and check our email on our PCs- whether at home or at the office. Why? We got bet­ter expe­ri­ences on the larg­er screens; […]

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