Archive for October 2012

B2B Marketers: Embrace Content Marketing

Good news. We are moving away from the traditional approach of “interruption” marketing (think TV with one message to all viewers) to the more targeted approach of inbound marketing where prospects signal their interest for our products and then we market to them with relevant messages. Makes […]

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Digital Marketing Drives US Ad Growth

U.S. advertising spending is expected to grow a healthy 4.9% in 2012.* Now, much of that increase is driven by special events such as the Olympics and the nation elections. Hey, we’ll take it. So how are marketers spending that $166 billion this year? And how will […]

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Email Marketing Is Alive and Well

Despite predictions that it is quickly headed for the marketing trash can, email marketing continues to generate strong returns for marketers. In fact, return on investment (ROI) for sending out email campaigns to one’s own ‘house’ list has the highest return on any marketing endeavor. Consider this: […]

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