Archive for October 2012

B2B Marketers: Embrace Content Marketing

Good news. We are moving away from the traditional approach of “interruption” marketing (think TV with one message to all viewers) to the more targeted approach of inbound marketing where prospects signal their interest for our products and then we market to them with relevant messages. Makes […]

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Digital Marketing Drives US Ad Growth

U.S. advertising spending is expected to grow a healthy 4.9% in 2012.* Now, much of that increase is driven by special events such as the Olympics and the nation elections. Hey, we’ll take it. So how are marketers spending that $166 billion this year? And how will […]

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Email Marketing Is Alive and Well

Despite predictions that it is quickly headed for the marketing trash can, email marketing continues to generate strong returns for marketers. In fact, return on investment (ROI) for sending out email campaigns to one’s own ‘house’ list has the highest return on any marketing endeavor. Consider this: […]

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About Us

Aptus is the Latin word for "connected."

Connecting with your customers has never been more important or more challenging.

You don't want to be the company that ignores what its customers are saying. You need their input and loyalty more than ever.

Good news! You have many new tools with which to engage them including social media, email, video, websites and mobile. But you need to know how to best integrate this rich information with your business systems.

Only Aptus Digital has the expertise in both digital marketing and business systems to make it easy.