One of the most frequent questions I am asked is when is the best time to send my email campaigns. It is an important question as a campaign’s success (measured by key metrics like opens, clicks, conversions) will vary based on when you send the campaign. Quite […]
Read more →Everyone agrees that email marketing pays off. A 2012 Direct Marketing Association survey found that email marketing had the strongest ROI of any marketing vehicle. Click here for more details. Many marketers – particularly those starting up email programs – ask whether they should spend the time […]
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