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Digital Marketing Drives US Ad Growth

U.S. adver­tis­ing spend­ing is expect­ed to grow a healthy 4.9% in 2012.* Now, much of that increase is dri­ven by spe­cial events such as the Olympics and the nation elec­tions. Hey, we’ll take it. So how are mar­keters spend­ing that $166 bil­lion this year? And how will […]

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Email Marketing Is Alive and Well

Despite pre­dic­tions that it is quick­ly head­ed for the mar­ket­ing trash can, email mar­ket­ing con­tin­ues to gen­er­ate strong returns for mar­keters. In fact, return on invest­ment (ROI) for send­ing out email cam­paigns to one’s own ‘house’ list has the high­est return on any mar­ket­ing endeav­or. Con­sid­er this: […]

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Two Customer-Focused Business Systems You Need

As mar­ket­ing becomes more data-inten­­sive and auto­mat­ed, you’ll want to invest in Busi­ness Sys­tems that will enable you to bet­ter prospect, con­vert and ser­vice your cus­tomers. You’ll want to start with these two sys­tems. The first one is a Cus­tomer Rela­tion­ship Man­age­ment (CRM) sys­tem in which you […]

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