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King Content and the Importance of Storytelling

The phrase “con­tent is king” has ruled the mar­ket­ing world for decades. While the state­ment may seem like a sim­ple notion, many insti­tu­tions make the mis­take of cre­at­ing con­tent in quan­ti­ty rather than in qual­i­ty. Yes, fre­quent and con­sis­tent mar­ket­ing is an impor­tant part of brand aware­ness. But the […]

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The Art of Sending Thank You Cards

You may be famil­iar with send­ing thank you notes after receiv­ing a gift – but what about after receiv­ing a busi­ness oppor­tu­ni­ty? Take cards from the per­son­al space into the busi­ness space to show your prospects how much you respect their time. While a ver­bal “thank you” is nice […]

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Nurture Leads and Enhance Communication with Newsletters

If you’re not already in the habit of send­ing a reg­u­lar newslet­ter, it’s time to get the ball rolling! More and more, prospects care not just about the prod­ucts they buy, but the brands behind them. Print Tech’s very own in-house newslet­ter, Print Tech Advi­sor, has served as an […]

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