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Effectively Marketing to Generation Z

Mar­keters often wor­ry about mas­ter­ing Millen­ni­al pur­chas­ing pat­terns. But what about Gen­er­a­tion Z? Cat­e­go­rized as any­one born between 1995 and 2012, this group is espe­cial­ly impor­tant to uni­ver­si­ties look­ing to enroll new stu­dents. With many on the cusp of adult­hood, how can col­leges make sure their mar­ket­ing is up-to-par with […]

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King Content and the Importance of Storytelling

The phrase “con­tent is king” has ruled the mar­ket­ing world for decades. While the state­ment may seem like a sim­ple notion, many insti­tu­tions make the mis­take of cre­at­ing con­tent in quan­ti­ty rather than in qual­i­ty. Yes, fre­quent and con­sis­tent mar­ket­ing is an impor­tant part of brand aware­ness. But the […]

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The Art of Sending Thank You Cards

You may be famil­iar with send­ing thank you notes after receiv­ing a gift – but what about after receiv­ing a busi­ness oppor­tu­ni­ty? Take cards from the per­son­al space into the busi­ness space to show your prospects how much you respect their time. While a ver­bal “thank you” is nice […]

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