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Using Color to Catch the Eyes of Consumers

A well thought out col­or scheme may have more pow­er over con­sumers than you think! With new tech­nol­o­gy, busi­ness­es of any size now have the abil­i­ty to apply vibrant palettes and design tech­niques to their mar­ket­ing mate­ri­als. Dis­cov­er why play­ing up cer­tain shades and tones may be […]

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Effectively Marketing to Generation Z

Mar­keters often wor­ry about mas­ter­ing Millen­ni­al pur­chas­ing pat­terns. But what about Gen­er­a­tion Z? Cat­e­go­rized as any­one born between 1995 and 2012, this group is espe­cial­ly impor­tant to uni­ver­si­ties look­ing to enroll new stu­dents. With many on the cusp of adult­hood, how can col­leges make sure their mar­ket­ing is up-to-par with […]

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King Content and the Importance of Storytelling

The phrase “con­tent is king” has ruled the mar­ket­ing world for decades. While the state­ment may seem like a sim­ple notion, many insti­tu­tions make the mis­take of cre­at­ing con­tent in quan­ti­ty rather than in qual­i­ty. Yes, fre­quent and con­sis­tent mar­ket­ing is an impor­tant part of brand aware­ness. But the […]

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