Blog

8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprint­ed from Brand Unit­ed. Too often, mar­keters will design their mar­ket­ing cam­paigns — whether online or by direct mail — and cross their fin­gers that in time, response rates will go up. There’s no need to cross your fin­gers any­more. Mar­keters can count on response rates going up […]

Read more

Using Color to Catch the Eyes of Consumers

A well thought out col­or scheme may have more pow­er over con­sumers than you think! With new tech­nol­o­gy, busi­ness­es of any size now have the abil­i­ty to apply vibrant palettes and design tech­niques to their mar­ket­ing mate­ri­als. Dis­cov­er why play­ing up cer­tain shades and tones may be […]

Read more

Effectively Marketing to Generation Z

Mar­keters often wor­ry about mas­ter­ing Millen­ni­al pur­chas­ing pat­terns. But what about Gen­er­a­tion Z? Cat­e­go­rized as any­one born between 1995 and 2012, this group is espe­cial­ly impor­tant to uni­ver­si­ties look­ing to enroll new stu­dents. With many on the cusp of adult­hood, how can col­leges make sure their mar­ket­ing is up-to-par with […]

Read more
Page 1 of 1312345...10...Last »

Archives by Month

Sign up for Aptus Digital Insights.

Get valuable insights in your email.