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Building Out Your Marketing Personas

Have you ever won­dered about your cus­tomers pur­chas­ing motives? What makes them upset? What trig­gers their hap­pi­ness? How do they make deci­sions? All of this infor­ma­tion can be dis­cov­ered by build­ing out per­sonas to serve as the foun­da­tion of your mar­ket­ing cam­paigns. Hub­Spot defines a per­sona as a rep­re­sen­ta­tion of your […]

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Top 5 Marketing Trends for 2019

As we start off the new year, it is impor­tant to look toward the future and think about what mark­ing tac­tics are going to be big. Remem­ber to mix dig­i­tal mar­ket­ing strate­gies with tra­di­tion­al mar­ket­ing strate­gies to reach your tar­get audi­ence wher­ev­er they are. Imple­ment­ing these top […]

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8 Simple and Effective Ways to Boost Response Rates with Personalization

Reprint­ed from Brand Unit­ed. Too often, mar­keters will design their mar­ket­ing cam­paigns — whether online or by direct mail — and cross their fin­gers that in time, response rates will go up. There’s no need to cross your fin­gers any­more. Mar­keters can count on response rates going up […]

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