Archive for September 2016

Email Marketing Is Dead; Long Live Email Marketing

I’ve long exclaimed the pow­er­ful and cost effec­tive fea­tures of email mar­ket­ing – par­tic­u­lar­ly for B2B mes­sag­ing. Here is a post from a few years ago. Yet, email mar­ket­ing has been pro­claimed by pun­dits as “old school” and “bound to quick­ly recede.” How­ev­er, recent reports sug­gest that email […]

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