When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends […]
Read more →One of the fun parts of my job is working on branding and new company logos. There is a lot that goes into branding. While many components of branding are not explicitly visual (think positioning), a company’s logo is very visible. It is hanging out there for […]
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