Posts Tagged branding

Smart Branding that Ties Well to the Product

It’s Jan­u­ary and like so many of us I am think­ing about my New Year’s res­o­lu­tions.  One of mine is to get into bet­ter shape. My wife is a big sup­port­er of this goal, and she bought me a mem­ber­ship to a new gym in Pittsburgh’s East […]

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Epic Logo Fails

One of the fun parts of my job is work­ing on brand­ing and new com­pa­ny logos. There is a lot that goes into brand­ing. While many com­po­nents of brand­ing are not explic­it­ly visu­al (think posi­tion­ing), a company’s logo is very vis­i­ble. It is hang­ing out there for […]

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