Posts Tagged branding

Smart Branding that Ties Well to the Product

It’s January and like so many of us I am thinking about my New Year’s resolutions.  One of mine is to get into better shape. My wife is a big supporter of this goal, and she bought me a membership to a new gym in Pittsburgh’s East […]

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Epic Logo Fails

One of the fun parts of my job is working on branding and new company logos. There is a lot that goes into branding. While many components of branding are not explicitly visual (think positioning), a company’s logo is very visible. It is hanging out there for […]

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