Archive for August 2018

Effectively Marketing to Generation Z

Mar­keters often wor­ry about mas­ter­ing Millen­ni­al pur­chas­ing pat­terns. But what about Gen­er­a­tion Z? Cat­e­go­rized as any­one born between 1995 and 2012, this group is espe­cial­ly impor­tant to uni­ver­si­ties look­ing to enroll new stu­dents. With many on the cusp of adult­hood, how can col­leges make sure their mar­ket­ing is up-to-par with […]

Read more

Archives by Month

Sign up for Aptus Digital Insights.

Get valuable insights in your email.