Archive for April 2014

What’s Harder: Connecting with a VP of Marketing or Hitting a Hole-in-One?

Engag­ing with prospects can be a chal­lenge for many B2B com­pa­nies who are pitch­ing their prod­ucts to busy, senior-lev­­el exec­u­tives. Con­sid­er: Few exec­u­tives answer their office phones Emails are often ignored or delet­ed Many build­ings are secure so drop-by’s are dif­fi­cult LinkedIn’s Inmail ser­vice can improve response […]

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