Who We Are

Jeremy Hirsch is the Founder and President of Aptus Digital.

Jeremy Hirsch

Jere­my Hirsch

He is a senior mar­ket­ing exec­u­tive with a proven track record of suc­cess in help­ing orga­ni­za­tions con­nect with their cus­tomers, expand their rela­tion­ships and build loy­al­ty. Jere­my has deep expe­ri­ence in lead gen­er­a­tion, dig­i­tal mar­ket­ing,  brand build­ing, sales man­age­ment, busi­ness appli­ca­tions to sup­port sales/marketing, and cus­tomer ser­vice.

Jere­my has over 20 years of diverse busi­ness expe­ri­ence –rang­ing from star­tups to mul­ti-bil­lion dol­lar firms — in such indus­tries as B2B and con­sumer soft­ware, retail­ing, whole­sale trade, and ser­vices. His posi­tions include:

  • Man­ag­ing Direc­tor, Buy­er Expe­ri­ence for GENCO, a FedEx Com­pa­ny
  • VP of Mar­ket­ing & Cus­tomer Sup­port for VC-backed eMar­ket­ing soft­ware com­pa­ny
  • VP of Mar­ket­ing at largest sales & mar­ket­ing agency in gift and home indus­try
  • Act­ing VP of Prod­uct Man­age­ment for eCat­a­log soft­ware firm

Jere­my earned an MBA from Carnegie Mel­lon Uni­ver­si­ty and a BA Cum Laude from Duke Uni­ver­si­ty.

Aptus Dig­i­tal has a wide range of suc­cess­ful client engage­ments. View list.

Deep Expe­ri­ence in Dig­i­tal Mar­ket­ing

He is a sea­soned leader of sophis­ti­cat­ed mar­ket­ing depart­ments – most recent­ly man­ag­ing a team of 17 mar­ket­ing pro­fes­sion­als.  He has devel­oped a large num­ber of  web­sites includ­ing com­merce sites.

Dis­ci­plined Approach to Sales Man­age­ment

Jere­my works fre­quent­ly with pri­vate com­pa­nies in defin­ing sales process­es, com­pen­sa­tion pro­grams, recruit­ing and sales pen­e­tra­tion strate­gies.

He believes that mar­ket­ing and sales must have a tight, inte­grat­ed rela­tion­ship with both groups focused on attain­ing the joint sales goals. Jere­my also has expe­ri­ence in man­ag­ing inside sales teams.

Strength in Busi­ness Appli­ca­tions

In addi­tion to his depth in mar­ket­ing, Jere­my has led the imple­men­ta­tions and the oper­a­tion of many busi­ness soft­ware sys­tems (Cus­tomer Rela­tion­ship Man­age­ment, Sales Force Automa­tion and Mar­ket­ing Automa­tion) to sup­port busi­ness­es con­nect­ing with prospects and cus­tomers.

He also man­aged the Infor­ma­tion Tech­nol­o­gy depart­ment for a 300 per­son enter­prise.

Many depart­ments excel on the cre­ative side of mar­ket­ing, but strug­gle with how to set up the right sys­tems to engage, track and con­vert cus­tomers. Jere­my has many years of suc­cess in set­ting up such sys­tems.

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