Product Management

It can be a chal­lenge to bring a prod­uct to mar­ket. 

There are lots of impor­tant con­sid­er­a­tions:

  • How to best posi­tion the prod­uct in the mar­ket and ver­sus its com­pe­ti­tion?
  • What is the MVP (min­i­mum viable prod­uct)?
  • What makes up the whole prod­uct?
  • How to best price the prod­uct? Is SaaS (soft­ware as a ser­vice) the best mod­el?

Jere­my Hirsch has a num­ber of years of run­ning prod­uct teams and man­ag­ing prod­ucts in these areas:

  • Dig­i­tal mar­ket­ing
  • eCom­merce and mobile com­merce
  • Knowl­edge and con­tent man­age­ment
  • War­ran­ty man­age­ment soft­ware
  • Online data back­up

Got a ques­tion about bring­ing your prod­uct to mar­ket? Ask Aptus Dig­i­tal.

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