Marketing

Marketing is exploding with new ways to identify, connect with and convert your prospects.

First you start by defin­ing your audi­ence with Tar­get Mar­ket­ing. Then you lever­age the new dig­i­tal vehi­cles such as email mar­ket­ing, social media, search mar­ket­ing, mobile, video. All of these dig­i­tal tools offer mea­sur­able and cost effec­tive results.

Are you tak­ing advan­tage of what these pro­grams offer you?

Aptus Dig­i­tal can make it easy and cost effec­tive for you to set up these pro­grams.

There is a whole menu of items to con­sid­er:

  • Tar­get Mar­ket­ing  We are mov­ing away from the world of “inter­rup­tion mar­ket­ing.” You should ask: am I send­ing my mes­sages to every­one in my data­base or just to those who expressed inter­est? You can dou­ble your met­rics (opens, clicks) by bet­ter tar­get­ing your mes­sages. We show you how.
  • Email Mar­ket­ing  Your “house” email list is your most cost-effec­tive mar­ket­ing you can do. Are you max­i­miz­ing this vehi­cle?
  • Social Media Face­book now has over 2 bil­lion month­ly active users. Should your brand be on Face­book? And what about Twit­ter, Linkedin and Pin­ter­est? What should be your strat­e­gy?
  • Con­tent Mar­ket­ing The best way to con­nect with your cus­tomers and prospects is by pro­vid­ing insight­ful con­tent that is valu­able to your cus­tomers. This is a great way to build your brand with your cus­tomers. Do you have a con­tent mar­ket­ing pro­gram yet?
  • Video There are over 1.3 bil­lion unique users who vis­it YouTube each month. YouTube’s search engine is 2nd only to Google’s. Does your brand have a pres­ence on Youtube? It should. We can help you.
  • E-Com­merce  Your cus­tomers may pre­fer to buy on a web­site ver­sus from a store or sales rep.  Give them choice. Your com­peti­tors like­ly will.
  • Mobile  More web users are access­ing the web with mobile devices than PCs. Are you pro­vid­ing your cus­tomers with a sat­is­fy­ing expe­ri­ence? You need to in order to grow your rela­tion­ship.
  • Prod­uct Man­age­ment  Bring­ing prod­ucts to mar­ket can be chal­leng­ing. We’ll help you with the key ques­tions and the right process­es.
  • Search Mar­ket­ing  Bad news: it is more com­pet­i­tive than ever to be found by prospects. Good news: search mar­ket­ing opens many doors to prospects for mar­keters. We help you get going with a pos­i­tive-ROI pro­gram.

Aptus Dig­i­tal makes it easy for you to employ these mar­ket­ing tech­niques to more eas­i­ly con­nect with your cus­tomers and prospects.

 

 

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