Archive for July 2013

Gmail Adds Filters; How This Will Affect You as a Marketer

Email marketing likely plays a role in your marketing. It continues to be highly effective in terms of its reach and low cost. Google has made a major change with the way it presents mail to its 425 million Gmail accounts. The new approach features Gmail Tabs […]

Read more

When should I send my email campaigns?

One of the most frequent questions I am asked is when is the best time to send my email campaigns. It is an important question as a campaign’s success (measured by key metrics like opens, clicks, conversions) will vary based on when you send the campaign. Quite […]

Read more

About Us

Aptus is the Latin word for "connected."

Connecting with your customers has never been more important or more challenging.

You don't want to be the company that ignores what its customers are saying. You need their input and loyalty more than ever.

Good news! You have many new tools with which to engage them including social media, email, video, websites and mobile. But you need to know how to best integrate this rich information with your business systems.

Only Aptus Digital has the expertise in both digital marketing and business systems to make it easy.